People don't want relationships with brands; they want relationships with people. As AI agents take over our dealings with businesses, the fight to own the customer relationship gives way to a new goal: retaining the agent.

Games are products too. In fact, I’d argue that some video games rank among the best products in the world – look no further than Breath of the Wild for a recent example. There’s a lot that Product Managers can learn from games and how they have been developed.One example is the idea of dynamic difficulty.

Traditional gyms are never going to provide an amazing customer experience. The incentives just don’t line up.